understand all the pieces to
maximize marketing effectiveness
Pieces Insights is an independent and objective market researcher
who helps marketers (advertisers, media and agencies)
succeed with marketing through insights and analytics.
About
Pieces Insights is an independent and objective researcher that helps advertisers, media and agencies succeed with insight and analytics.Pieces Insights help marketers with
consumer insight, brand analysis, media measurements and impact analysis
BrandUnderstand your brands position and create growth
Analysis:Brand Equity Analysis
Brand Tracking
Brand Positioning Study
Brand Asset Analysis
ConsumerUnderstand your customers and how to reach and engage them
Analysis:Segmentation
Target group analysis
Customer analysis
Category driver analysis
MediaUnderstand how people use media, and how to compare channels
Analysis:Media Exposure Analysis
Channel and Context Analysis
Media Behavior Analysis
Attention Analysis
ImpactUnderstand the impact of marketing and how it works
Analysis:Marketing Mix Modeling
Media Response Modeling
Campaign Impact Analysis
Creative Analysis
Work
Pieces help small and large advertisers both locally and globally.
The purpose is to make more informed decisions and increase marketing effectiveness.Typical questions Pieces can help answer:
Brands
What is the value of my brand?
What is the brands key strengths and weaknesses?
How is my brand positioning compared to my competitors?
How should I grow my brand?
Consumer
What is the market size and potential?
Who is my target audience?
Who should my target audience be?
How do I reach my target audience?
What is the key drivers and barriers?
Media
How do people use different media channels?
How can I estimate reach and frequency across media?
How is the attention for my campaign?
What is the best way to optimize my campaign?
Impact
What should my marketing budget be?
What was the short term and long term impact of my campaign?
How are the ads perceived?
How can I create higher impact?
What is the ROMI?
Worked with some of the following clients
and many more
Contact
If you have any questions, please do not hesitate to ask
